Social Media Strategy and Branding: How to Recreate a Brand in a Fast Changing Market

To create a social media brand,  a marker has to 3 things.

• REPOSITION THE PRODUCT
• BRAND THE PRODUCT
• POSITION THE PRODUCT

Kelly Rowland is a perfect example.  She has a great brand in ballad and gospel. the market is dance R &B. How does she rebrand herself? How does she keep the brand that she already has in Gospel  R & B.

To become the pre-eminent brand she realizes she has to change to dance R&B. She creates a very visual song and video called Motivation. She also employs Lil'l Wayne for a duet.  She sends a message by employing Lil'l Wayne.  She is telling parents that the video and song are explicit. She also goes into the Urban Rap market

She keeps herself in three brands, but she keeps the brands co-ordinated and consistent