HOW DO USE THE DIFFERENT SOCIAL MEDIA SIGHTS?

            Each social media platform has a target audience. You must know what this target audience is if you are to get the most out of these sights.  For people who are new to social media, the misuse of the different sights can cause unintended problems. I hope in this article to explain, briefly, just how to use each sight.

  There is etiquette to be followed if you are go have an effective social media strategy. Social media is a privilege that people grant you. This is what social media is. It is a two-way conversation among two people. This privilege is equivalent to the privilege that is extended in personal conversations. If we talk over people, they will ignore us. If we talk out of turn, they will ignore us. If we don’t have anything to say, if we don’t have content that adds to people’s lives, they will ignore us. Each social media platform has a specific purpose.

      Facebook is a social sight. Great brands are created on Facebook, but they are created discretely. Facebook is a place where people meet, make friends, and get comfortable with one another. Facebook is a great place to create relationships. Linkedin is a business sight. This is where go to create a business or professional network. It is a place to ask questions about your profession, to meet people from all over the world, to learn new stuff about your professional area. Linkedin is a training sight.

            Twitter is a place where you go to have constant communication.  On Facebook and Linkedin, people want relationships and they want to integrate with you, but there is a break off point. Especially on Facebook people do not want you on their newsfeed constantly. The newsfeed is your personal homepage. It is the first thing someone will see when Facebook is accessed.

            People only want to see a few entries from you; otherwise they will become overwhelmed. If this happens they will ignore you.    This is an important fact, especially to people who are new to social media. If you are ignored, you defeat your purpose in having a social media sight.

 There are several sights that integrate with all your platforms. One post will appear on all your sights. This is a great service because it saves you time, but you have to be smart when you use it. If you post over 50 times a day, this will overwhelm a Facebook feed. Just as in a personal conversation, if you talk constantly, people will ignore you. In my own situation, I do have an integration sight. I usually make 10 posts, first thing in the morning. Then I switch to the more specialized sights for my professional stuff.

            This is why Twitter is my favorite sight. The purpose of Twitter is for constant, in time conversation. Twitter is a combination blogging and texting sight. Twitter has achieved substantial scale recently. In my experience, as a resident of the United States, most of my professional contacts are on it, as well as most large media and professional organizations. Twitter’s strength is that it is communication that is in real time. In my experience as an author, I have found that with Twitter, I can communicate with physical people, and get information from media sources, such as Time, as a write articles. Twitter encourages this and it is acceptable behavior. Twitter encourages conversation and lots of scale. This is why, if you follow Twitter during your business day, you are not playing hooky---you are engaged in legitimate business activity.

Dean Hambleton

dnhambleton@gmail.com

WHAT ARE THE 2 RULES OF BACK TO SCHOOL SHOPPING

            ABOVE ALL-----ASK YOUR KIDS! If you don’t learn anything else from this article learn this, please. This is one of the beautiful things that social media has done. Social media has developed a whole new set of life skills that is critical.

 Social media is a conversation between two people, the brand and the customer. To thrive in social media is it critical that a marketer develop the ability to create a friendship with a customer and communicate as an equal.

Social media has created a whole new relationship between parents and kids in the area of back-to-school shopping. To do a successful job in shopping, you must become aware of the kid brand. What does your child want in clothes? Your child is attempting to create a positive brand among their peers. Their clothes are critical.

I hope that parents that are involved in social media and especially in branding take their professional expertise and bring it into their homes. Young people are defined and branded by their clothing. To understand this, you have to communicate with them.  In this issue, dealing with your kid is the same as dealing with a social media client. You help a client create a brand. It is a two way communication. To help your kid develop a brand in dress for school, you have to have a two way communication. The reason why you are shopping is to help your young person create an effective brand. HELP THEM.

What is hot to you may be terrible for a kid that has to dress to impress when school starts. You must do due diligence with your child. Be open-minded. What may be over the top for you may be mainstream for them. It goes the other way as well. There is a certain style among young men which I think is totally unacceptable. Social media has taught great life skills in the meeting to two minds and finding a compromise.  The meeting of the minds, especially in dealing with your own kids, will be your hardest social media assignment.  It is also one of the true joys of being a parent. Always remember it is your child’s comfort level, and not yours, within reason, that is critical.

            PRE-SHOP ONLINE.  Social media has re-arranged how people buy back to school clothes.  Social media has given us incredible options. We now have great options in both price and style. In a social media era, we can shop all over the world.

If we Google blue jeans online will, for instance, this should net us (no pun intended) you some great deals.  Mommy bloggers are an important element in shopping for back to school clothes in contemporary shopping.

Mommy bloggers are a critical element in contemporary kid shopping. These bloggers will tell you what companies and designers are hot. They can tell you what you can expect to pay for a certain article. They rate customer experience, which is a critical factor in selecting

HOW DID REVERSE BRANDING CREATE THE MODEL T IN 1908?

HOW DID REVERSE BRANDING CREATE THE MODEL T IN 1908?

Reverse branding occurs when a customer brands the entrepreneur.  This is how the Model T was branded in 1908. How does reverse branding work and why is it so powerful?  The customer chooses the product simply because of the entrepreneur who created the product. This is a powerful form of branding.  An entrepreneur has such a powerful reputation with a customer that this automatically differentiates the product.  It is powerful because the brand is created by the customers themselves. Because of the entrepreneur involved, a product is chosen, to the exclusion of all others, simply because of the entrepreneur who created it.  The entrepreneur creates the product, and the customer creates the brand.  The Model T of 1908 was a successful brand in 1908, because customers had a positive brand for Henry Ford.

       When Henry Ford created a brand for the Model T in 1908, there were 253 auto companies in the US. How did Henry Ford succeed with his Model T.?  Why did the other entrepreneurs fail? Henry Ford offered a low price, but that is not the reason why the Model T went on to become an historic brand. The Model T succeeded because the city of Detroit had a strong brand for Henry Ford. By viewing this two-fold dynamic, modern social media marketers can observe a bench mark for branding. Two things happen when a product is branded. To be successful the product is branded by the marketer.  At the same time, the customer has a brand for the entrepreneur and brands the entrepreneur’s product.

 The Model T of 1908 was successful because it was a modern social media brand. A social media brand is created when the customer and brand create a personal friendship. The two become friends. The brand becomes friends to the product. The customer becomes friends to the brand. In a social media context, a relationship is created that is two-fold. The Model T became an historic brand because it “friended” the public. A two-fold conversation was created between brand and customer.

 It is interesting to study the world that Henry Ford functioned in because there are analogies between our era and his. In 1908, the automobile was seen as the next big thing. Detroit was the center of the action---much as Silicone Valley is the center of our technology world. Inside the car community, Henry Ford had a sterling personal brand. Detroit of 1908 was a machine town and Henry Ford was an ace mechanic. He was also a champion race driver. The lesson for contemporary marketers is that to create a strong social media brand, it helps you immeasurably if you have strong credibility within your community. In creating a brand, ask yourself this question, why should people listen to me? To create a brand, a marketer must have credibility with their customers.

            Because of his credibility, Henry Ford was like Steven Jobs in terms of his personal brand in that era. When the iPhone was first launched, it was highly anticipated because Steven Jobs was personally involved. This was the equivalent situation in 1908 before the Model T was launched. The Model T had strong, initial brand with the public because it was Henry Ford’s car. In a town of ace mechanics, Henry was the ace of aces. Henry was also one of them. Henry worked in machine shops right next to them. They knew that Henry wanted to create a car that would aid them, a “car for the masses”.  They knew that Henry wanted to create a car that would run well, that they could afford, that would be easy to repair. They knew this because Henry was their neighbor.  His car was for them. This sent him apart from Billy Durant and Ransome Olds, and other car entrepreneurs of the time. The other entrepreneurs positioned the car as a toy for the rich. Henry targeted working people.  Detroit created a brand for Henry Ford that the other entrepreneurs didn’t possess.

            The reason why the Model T stood out as a brand is that it had parts that were interchangeable, making repairs easy. Its frame used a new steel from Europe called vanadium that was strong but light, so that the Model T weighed about 25 per cent less than a comparable Buick. Most cars of the day, including the Buick, used ultra-heavy frames to cope with America’s rough and rutted roads, which made them prone to getting stuck.  Henry Ford had a brand for the Model T and this is why it stood out. Detroit had a brand for Henry Ford, which is why they were interested in his unique car creation. The fact that the Model T was Henry Ford’s car instantly gave it credibility. The Model T flexed the road. This allowed it to go places that other cars couldn’t. People had faith in this car because it was Henry’s car.

                        Social media brands are created when brands and customers create a friendship with one another. This is the relationship that developed between the public and Henry Ford.  Henry Ford’s product “friended” the public in 1908.

Dean Hambleton

dnhambleton@gmail.com

SOCIAL MEDIA STRATEGY AND BRANDING;HOW DID HENRY FORD CREATE A BRAND FOR THE MODEL T IN 1908

SOCIAL MEDIA BRANDING AND STRAGEGY: HOW DID HENRY FORD CREATE A BRAND FOR THE MODEL T IN 1908?           

            When Henry Ford created a brand for the Model T in 1908, there were 253 auto companies in the US. Henry Ford offered a low price, but that is not the reason why the Model T went on to become an historic brand. The Model T succeeded because Henry Ford was a brilliant marketer who knew how to brand a product. By observing him, we can gain great insights into branding a product. The Model T became an historic brand because it “friended” the public.

 It is interesting to study the world that Henry Ford functioned in because there are analogies between our era and his. In 1908, the automobile was seen as the next big thing. Detroit was the center of the action---much as Silicone Valley is the center of our technology world. Inside the car community, Henry Ford had a sterling personal brand. Detroit of 1908 was a machine town and Henry Ford was an ace mechanic. He was also a champion race driver. The lesson for contemporary marketers is that to create a strong social media brand, it helps you immeasurably if you have strong credibility within your community. In creating a brand, ask yourself this question, why should people listen to me? The answer to that questions tells you how you should brand your product.

            Because of his credibility, Henry Ford was like Steven Jobs in terms of personal brand. When the IPhone was first launched, it was highly anticipated because Steven Jobs was personally involved. This was the equivalent situation in 1908 before the Model T was launched.

            The reason why the Model T stood out as a brand is that it had parts that were interchangeable, making repairs easy. Its frame used a new steel from Europe called vanadium that was strong but light, so that the Model T weighed about 25 per cent less than a comparable Buick. Most cars of the day, including the Buick, used ultra-heavy frames to cope with America’s rough and rutted roads, which made them prone to getting stuck.  This is an area that Henry created a brand of his Model T. The Model T flexed the road. This allowed it to go places that other cars couldn’t.

            Working people needed a car.  In the market of 1908, price would be a key issue. The entrepreneur that could deliver a car that the masses could afford would create the pre-eminent brand. Ford didn’t invent the assembly line, but he did refine it and applied to a manufacturing situation. This gave the Model T the enormous cost advantages that were needed to create a brand.

            The assembly line was a key to the Ford brand. He could produce more cars quicker, with each new car less costly to produce than the one before it. On January 5, 1914, Ford did something that sealed the Ford brand. He offered to pay his workers $5 a day. For its time, this was a stunning announcement. The car business is a feeder. There are many businesses that must feed the car business for the car business to work. Now these companies had to come up in wages to attract good workers to produce a product that was acceptable to Ford Motor Company.

            A middle class was created. This middle class understood who had created their prosperity and people felt a loyalty to Henry Ford.  Henry Ford had created a brand with the middle class. The middle class now wanted Henry’s car.

            Social media brands are created when brands and customers create a friendship with one another. This is the relationship that developed between the public and Henry Ford.  Henry Ford’s product “friended” the public in 1908.

Dean Hambleton

dnhambleton@gmail.com