Each social media platform has a target audience. You must know what this target audience is if you are to get the most out of these sights. For people who are new to social media, the misuse of the different sights can cause unintended problems. I hope in this article to explain, briefly, just how to use each sight.
There is etiquette to be followed if you are go have an effective social media strategy. Social media is a privilege that people grant you. This is what social media is. It is a two-way conversation among two people. This privilege is equivalent to the privilege that is extended in personal conversations. If we talk over people, they will ignore us. If we talk out of turn, they will ignore us. If we don’t have anything to say, if we don’t have content that adds to people’s lives, they will ignore us. Each social media platform has a specific purpose.
Facebook is a social sight. Great brands are created on Facebook, but they are created discretely. Facebook is a place where people meet, make friends, and get comfortable with one another. Facebook is a great place to create relationships. Linkedin is a business sight. This is where go to create a business or professional network. It is a place to ask questions about your profession, to meet people from all over the world, to learn new stuff about your professional area. Linkedin is a training sight.
Twitter is a place where you go to have constant communication. On Facebook and Linkedin, people want relationships and they want to integrate with you, but there is a break off point. Especially on Facebook people do not want you on their newsfeed constantly. The newsfeed is your personal homepage. It is the first thing someone will see when Facebook is accessed.
People only want to see a few entries from you; otherwise they will become overwhelmed. If this happens they will ignore you. This is an important fact, especially to people who are new to social media. If you are ignored, you defeat your purpose in having a social media sight.
There are several sights that integrate with all your platforms. One post will appear on all your sights. This is a great service because it saves you time, but you have to be smart when you use it. If you post over 50 times a day, this will overwhelm a Facebook feed. Just as in a personal conversation, if you talk constantly, people will ignore you. In my own situation, I do have an integration sight. I usually make 10 posts, first thing in the morning. Then I switch to the more specialized sights for my professional stuff.
This is why Twitter is my favorite sight. The purpose of Twitter is for constant, in time conversation. Twitter is a combination blogging and texting sight. Twitter has achieved substantial scale recently. In my experience, as a resident of the United States, most of my professional contacts are on it, as well as most large media and professional organizations. Twitter’s strength is that it is communication that is in real time. In my experience as an author, I have found that with Twitter, I can communicate with physical people, and get information from media sources, such as Time, as a write articles. Twitter encourages this and it is acceptable behavior. Twitter encourages conversation and lots of scale. This is why, if you follow Twitter during your business day, you are not playing hooky---you are engaged in legitimate business activity.
Dean Hambleton
dnhambleton@gmail.com
No comments:
Post a Comment