HOW DO USE THE DIFFERENT SOCIAL MEDIA SIGHTS?

            Each social media platform has a target audience. You must know what this target audience is if you are to get the most out of these sights.  For people who are new to social media, the misuse of the different sights can cause unintended problems. I hope in this article to explain, briefly, just how to use each sight.

  There is etiquette to be followed if you are go have an effective social media strategy. Social media is a privilege that people grant you. This is what social media is. It is a two-way conversation among two people. This privilege is equivalent to the privilege that is extended in personal conversations. If we talk over people, they will ignore us. If we talk out of turn, they will ignore us. If we don’t have anything to say, if we don’t have content that adds to people’s lives, they will ignore us. Each social media platform has a specific purpose.

      Facebook is a social sight. Great brands are created on Facebook, but they are created discretely. Facebook is a place where people meet, make friends, and get comfortable with one another. Facebook is a great place to create relationships. Linkedin is a business sight. This is where go to create a business or professional network. It is a place to ask questions about your profession, to meet people from all over the world, to learn new stuff about your professional area. Linkedin is a training sight.

            Twitter is a place where you go to have constant communication.  On Facebook and Linkedin, people want relationships and they want to integrate with you, but there is a break off point. Especially on Facebook people do not want you on their newsfeed constantly. The newsfeed is your personal homepage. It is the first thing someone will see when Facebook is accessed.

            People only want to see a few entries from you; otherwise they will become overwhelmed. If this happens they will ignore you.    This is an important fact, especially to people who are new to social media. If you are ignored, you defeat your purpose in having a social media sight.

 There are several sights that integrate with all your platforms. One post will appear on all your sights. This is a great service because it saves you time, but you have to be smart when you use it. If you post over 50 times a day, this will overwhelm a Facebook feed. Just as in a personal conversation, if you talk constantly, people will ignore you. In my own situation, I do have an integration sight. I usually make 10 posts, first thing in the morning. Then I switch to the more specialized sights for my professional stuff.

            This is why Twitter is my favorite sight. The purpose of Twitter is for constant, in time conversation. Twitter is a combination blogging and texting sight. Twitter has achieved substantial scale recently. In my experience, as a resident of the United States, most of my professional contacts are on it, as well as most large media and professional organizations. Twitter’s strength is that it is communication that is in real time. In my experience as an author, I have found that with Twitter, I can communicate with physical people, and get information from media sources, such as Time, as a write articles. Twitter encourages this and it is acceptable behavior. Twitter encourages conversation and lots of scale. This is why, if you follow Twitter during your business day, you are not playing hooky---you are engaged in legitimate business activity.

Dean Hambleton

dnhambleton@gmail.com

WHAT ARE THE 2 RULES OF BACK TO SCHOOL SHOPPING

            ABOVE ALL-----ASK YOUR KIDS! If you don’t learn anything else from this article learn this, please. This is one of the beautiful things that social media has done. Social media has developed a whole new set of life skills that is critical.

 Social media is a conversation between two people, the brand and the customer. To thrive in social media is it critical that a marketer develop the ability to create a friendship with a customer and communicate as an equal.

Social media has created a whole new relationship between parents and kids in the area of back-to-school shopping. To do a successful job in shopping, you must become aware of the kid brand. What does your child want in clothes? Your child is attempting to create a positive brand among their peers. Their clothes are critical.

I hope that parents that are involved in social media and especially in branding take their professional expertise and bring it into their homes. Young people are defined and branded by their clothing. To understand this, you have to communicate with them.  In this issue, dealing with your kid is the same as dealing with a social media client. You help a client create a brand. It is a two way communication. To help your kid develop a brand in dress for school, you have to have a two way communication. The reason why you are shopping is to help your young person create an effective brand. HELP THEM.

What is hot to you may be terrible for a kid that has to dress to impress when school starts. You must do due diligence with your child. Be open-minded. What may be over the top for you may be mainstream for them. It goes the other way as well. There is a certain style among young men which I think is totally unacceptable. Social media has taught great life skills in the meeting to two minds and finding a compromise.  The meeting of the minds, especially in dealing with your own kids, will be your hardest social media assignment.  It is also one of the true joys of being a parent. Always remember it is your child’s comfort level, and not yours, within reason, that is critical.

            PRE-SHOP ONLINE.  Social media has re-arranged how people buy back to school clothes.  Social media has given us incredible options. We now have great options in both price and style. In a social media era, we can shop all over the world.

If we Google blue jeans online will, for instance, this should net us (no pun intended) you some great deals.  Mommy bloggers are an important element in shopping for back to school clothes in contemporary shopping.

Mommy bloggers are a critical element in contemporary kid shopping. These bloggers will tell you what companies and designers are hot. They can tell you what you can expect to pay for a certain article. They rate customer experience, which is a critical factor in selecting