SOCIAL MEDIA STRATEGY AND BRANDING: WHAT IS BRAND PERSONALITY AND WHY IS IT IMPORTANT

• Brand identity is when we define ourselves.
• Brand pesonality is when other prople define us
• An example is Coach Taylor on "Friday Night Lights"
• This is important because unless we define ourselves, our brand will be hijacked with terrible reprocusssions.
• An example is Nike.
• Nike defined themselves as a concerned brand, the market defined them as "cool shoes". Kids strarted killing one another
• Nike took back its brand