A brand's physique is its physical appearance. This is a major part of brand identity. Each human being has a different way of looking from all other people. So with a brand.
A soda brand has an iconic bottle that is seen as happiness and peace. This brand is so intense that it was used as an interogation prop in world War II. Max Schmelling was given a franchise after world war II, to break down walls between Germany and the the US
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