- A brand identity is how a brand sees itself.A brand identity is created by
- PHYSIQUE. Why does this brand exist.
- PERSONALITY
- CULTURE----hapiness and trust
- RELATIONSHIP----between brand and customer
- CUSTOMER REFLECTION----I'm cool if I wear Nike
- SELF-IMAGE----I'm successful if I drive a Lambordini
Friday, June 3, 2011
SOCIAL MEDIA STRATEGY AND BRANDING: BRAND IDENTITY IS CREATED BY A PRISM
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