Thursday, June 9, 2011

SOCIAL MEDIA STRATEGY AND BRANDING; WHAT IS BRAND CULTURE AND WHY IS IT IMPORTANT?

A brand CULTURE is an explanation of the “WHY” of a product. The brand culture defines the values of a brand.  Brand IDENTITY is an explanation of the  “WHO”  the product. “Who are we?” This explains a brand’s identity. WHY are we like that. This explain the brand culture.

Nike's identity is that is a good company that does good things for people. When kids started killing each other for shoes, Nike's culture, its values, couldn't allow this to go on. Nike's culture made it change its image and its advertising.

No comments:

Post a Comment