Alan Mulally, the CEO of Ford, has positioned Ford around Social Media. He has repositioned Ford as a Social Media brand and not as a car company. He has created a technology called Sync. This technology transforms the car into a rolling Smartphone. It allows all outside technology to be integrated into the car's system.
Ford now has competitive advantage over General Motors. On Star is based upon TECHNOLOGY INSIDE THE CAR. Sync is based upon technology OUTSIDE the car.
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